What is Honey Tree Publishing?

Posted in From the Honey Tree Studios by Lizbeth Holstein on 02 September 2009

Imagine an artist had a dream to provide, high quality, illustrated & personalised stationery....

Hi, I'm Lizbeth, Co Founder of HoneyTreePublishing.com.

How we came about...... Having always enjoyed the company of friends and family, finding something appropriate to convey thanks became rather limited.  LH PR Kitchen

The stationery choices seemed to be restricted to plain correspondence cards or they would feature some "clip art" or "computer generated shape". Inevitably, I would illustrate something on a blank card, enjoy thinking of what was most appropriate, then get frustrated by the shape and quality of the provided envelope.

This photo is from our feature in the Sat Telegraph Magazine March 2010

Recipients would then ask me to design something "similar" for them, but I soon found that they had more creative fire than they knew , and would come up with brilliant concepts that I would never have suggested. The upshot was that we started to put a portfolio of illustrations together with little regard for "what was most appropriate" as this would actually stint the real joy of personalisation that we had picked up on.

Finally in September 2009 the concept of allowing all hand drawn illustrations (over 300) to be chosen on any type of stationery was made possible through our simple 5 step ordering system enabling our c ommunity to "personalise" as they wanted.

We have retained the "Recommended Illustrations" so as to not overwhelm with choice the shopper, yet half the fun for us each day, as we personally print all orders to retain 100% quality control, is to see what artwork is chosen for which of the 38 stationery products we provide.

Keep creating,

Lizbeth, Sebastian and the Honey Tree team

The author: Lizbeth Holstein
Lizbeth Holstein

Lizbeth Holstein co-founder and creative director.

At HoneyTree I Introduce new product design; & am fastidious about the quality and eco credentials of the materials we use and source; I bring in new artists, new ranges, and take my sketch pad everywhere as I am constantly adding new artworks to the gallery. My blogs are about the creative side of HoneyTree, exhibitions and events that I will be looking to attend, and many sadly I don't have the time to as well as an insight into our artists and the studio's where the magic happens for our customers to #CreateABuzz


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