Follow these five steps to ensure an impactful first impression when designing Corporate Invitations
With Invitations its aim is twofold: to provide essential information, like details of the event, date, time, venue and RSVP deadline, but more importantly, it should set the scene, build anticipation and make the recipient want to accept straight away!
Taking the time and making the effort to send a personalised invitation through the mail shows consideration; that you value your guests and their attendance at your event. A mass email is all well and good, but it misses the intimacy, the personal, the sense of exclusivity. And every recipient of such a communication knows that it has only taken you seconds, and the use of a rather nifty IT programme, to send out hundreds, maybe even thousands, to your mailing list. Therefore sending a physical invitation will actually make you, and your business, stand out for being personal. It shows that you care.
Step 1. The design of your invitation is very important – particularly if you want it to be noticed, remembered and acted upon. The use of original wording, a striking font colour or an exclusive illustration may help you to do this. It will also conspire to set the scene and tone for your event and give an important indication to prospective guests as to what to expect via the event title, dress code and timings.
Step 2. In terms of when to send out your invitation, we suggest you work back from the date of your event and allow yourself at least a month for RSVPs to come in; maybe even 6-8 weeks dependent on the time of year and the diaries of your guests. If you’re inviting lots of VIPs with very busy schedules, you may want to send out even earlier, or even think about sending a Save the Date Card up to a year in advance!
Step 3. An elegant invitation has class and gravitas and just cries out to be displayed. Whereas an email or text invite can easily be forgotten or deleted in an instant, a beautiful, gilt-edged invitation will find itself being proudly pinned to an office notice board or flaunted on a desk. It serves as a physical reminder and is therefore more likely to be responded to in the affirmative. It will also suggest that the event itself is important and absolutely worth attending. To encourage guests to get back to you in good time, why not consider enclosing an RSVP card? This will indicate your efficiency and show that you are doing everything to make their lives easier.
Step 4. When you’re designing your bespoke invitation, ask our team about all of the various options available – like the inclusion of an addressee line to handwrite the name of the guest on the invitation to to make yours unique. Yes, it may take more time and effort, but we’re sure your guest list will reap the rewards when you see how many people accept this personalised request.
Step 5. outsource the distribution for impactful convenience. After signing off on the design aspects, including your logo / branding, plus any other logos if it is a multiple charity event, then comes the sending.
– We provide a pre printed envelope facility per guest printed in the same font as the invitation, far more impactful than a printer sticker from your mail merge plastered on our stunning 170gsm envelopes.
– Also available is our send direct to guests option first class with Royal mail and to overseas guests direct from our studios
– Your logo, motif or any branding icon can be printed on the reverse of the envelope which certainly stands out when it arrives with the recipient
– We can design beautiful on brand information cards or sheets to accompany the invitation – ideal for directions, auction lists or leaflet, how donations can be made and further information about the history of the event or background on the charities.
We know that the art of marketing your business is all about being noticed for the right reasons and communicating effectively. Here at HoneyTree our Bespoke Studio Team can advise you on how to craft the perfect corporate invitation from the correct wording and information to include, to the style, layout and design. Whether you’re hosting a gala dinner, a charity concert, a cocktail party or an exclusive reception for your very best customers, our passion and expertise in the field of the written communication will ensure that you create a lasting impression for all the right reasons. We’re always here to help: firstname.lastname@example.org