The history of Valentine’s Day cards goes back to the Middle Ages when lovers sang songs or recited poetry to express their love. Written missives began to replace verbal Valentine’s during the 15th century and over the next two centuries, the act of sending a message to your sweetheart gained in popularity.
Written missives began to replace verbal Valentine’s during the 15th century and over the next two centuries, the act of sending a message to your sweetheart gained in popularity. Commercial Valentine’s cards were first produced during the 1800s but started out as plain and austere offerings – not the Valentine’s cards that we know and send today!
Interestingly, the history of valentine’s day cards doesn’t correspond with the overall history of the festival itself. Valentine’s day as a religious celebration was thought to have originated to commemorate the death of St. Valentine (which was around A.D 270).
Interestingly in the United States, it was Ester Howland – a talented artist and printer, who upped the game and started creating beautiful, hand-decorated, bespoke cards.
Personalisation of Valentine’s Day cards
This became popular with the advent of online ordering enabling the anonymity of the sender to be respected, as the message (probably) contented a clue as to who it was from, as previously the location of where the card was posted from would often disclose the recipients geographic location. Historically the cards weren’t signed and we suspect that this could have caused a few assumptions and ‘interesting’ Valentine’s conversations about the lovely Valentine’s card they sent!
We are therefore very proud to be following in Ester’s tradition as the designing and creating of each years Valentine’s cards collections starts several months in advance with all our artists as the competition to have their designs chosen is fierce and the run up to Valentines day are amongst the busiest days at HoneyTree, which we love.