Whether your style is Classic or Illustrated, simply follow our recommendations for great design to ensure your stationery creates a lasting impression
Working with Fonts:
Fonts bring your words to life and emphasize your message to make your stationery beautiful. With our wider range of fonts you can choose a style that reflects the nature of your event / party… to be fun like a Children’s Party (Font: Naive) for a more decorative personal Initial (Font: Core Deco) or an informal Announcement (Font: Madre).
Readability: The golden rule is readability. Readability is about how easily blocks – such as paragraphs – are understood. Italics and bolding can become difficult in long blocks of copy and are best used in small doses. Consider the size of the final product.
Number of fonts: Consistency helps readability. We advise to use no more than two fonts, one to contrast the body copy and one for the main heading.
Font Case: Lower case (with capitalization for grammar) is the easiest to read in longer blocks of text. Upper case (all caps) is more difficult to read, though it can work fine in short blocks of text. Copperplate and Naïve is an exception to the rule – the font has been designed with focus on the form, structure and spacing in the alphabet so will produce a balanced body of text.
Font Size: Our default templates use Garamond and have been set at the perfect size for producing a stylish, balanced piece of Stationery. Changing to another font will alter the size of the characters, so please take this into consideration (you may need to increase / or decrease your font size).
Working with colour:
Colour used well is eye-catching, an appealing way to add emphasis and interest. It can convey the mood and highlight important sections of your design. Used badly it can make your design illegible and distracting. Less is more: for a timeless and classic design we recommend choosing one colour. To add colour into your stationery, pick another tone to create contrast (avoid colours similar in origin, such as pink and red).
As we say, make it simple yet significant.