Here at HoneyTree we take pride in the range of illustrations made available for people to create personalised stationery. With over 800 beautiful watercolours to choose from, how did we pick what made it into the gallery?
Originally the HoneyTree illustrations gallery contained subjects that resonated with Lizbeth, our creative director.
She would sift through large piles of magazines, picking out various subjects to create illustrations of them. There was an article about jam making and hey presto, an illustration of jam pots appeared. Next came an aga, a sailing boat, an apple tree, some dogs and a cat. A basket of fruit, victoria sponge cake, cup cakes, pots and pan and on and on. It soon built up to 200 typically British illustrations.
Illustrations curated by our creative customers
We then decided to ask the customer what they would like to have featured on their personalised stationery. The flood gates opened and suggestions started to roll in, resulting in a new collection of inspirational illustrations.
From party bunting to spiders, it was a wonderful opportunity to understand who our customers were and what they wanted.
We are very passionate about the art and feel the art gallery puts customers at the heart of designing their own personalised stationery. Trends come and go but we adapt to these through the voice of our customer.
Copyright and intellectual property in art
As an artist it is really difficult to keep the intellectual property on a design and often you see your hard work being passed off as someone else’s. It is really important to show respect (even the big corporate ones) which is why we give full credit to all our wonderful family of Artists.
Occasionally suggestions for new designs are rejected for this reason. A customer wanted all the Disney characters drawn for her daughters 5th birthday party but they are heavily copyrighted.
We also had a customer who wanted a portrait of her fiancé and herself on an engagement announcement. Portraits are very personal and sometimes the artists interpretation is not quite the vision of the sitter! Instead they choose the illustration of the country church which is still a popular choice in our wedding gallery.
How to find your perfect illustration
One of the most important considerations is for the customer to be able to find the perfect illustration for them. Choosing your illustration for your personalised stationery is a personal thing, after all, it conveys the person you are!
Our products have a curated gallery of illustrations we think are appropriate but you may have something in mind already so we installed an amazing search facility… that we think is supersonic!
Type in any key word, such as bird, and any illustrations that match will display. Plus you can create your own art gallery by saving your favourite illustrations to your account.
Have a suggestion?
We still receive emails and phone calls daily requesting new and wonderful illustration ideas. So, if you are loving a Llama or passionate about a Porcupine… get in touch!
The HoneyTree Team’s favourite illustrations for their personalised stationery
Lizbeth: Creative Director + Artist
The apple tree was one of the first illustrations that I created when we first moved to Somerset in 2009. We had moved into a cottage in the middle of a cider apple orchard and so inspiration was all around, the trees were laden with apples and I sat in the orchard sketching the rows of trees.
We used the apple tree for our change of address when we bought Worminster Farm. I have used the image for various parties and my mum uses the design to stick on her pots of famous apple sauce. It has become synonymous with our time spent in Somerset and seems to be a very popular illustration with our customers, it makes me happy every time I see an order with the apples trees leaving our studios.
Warthogs – Several years ago Lizbeth and I plus our two children visited SA and the Kruger National Park. Lizbeth, as ever, had her sketch book and on being educated into the ‘Big 5’ lion, leopard, rhinoceros, elephant, and Cape buffalo the first thing we saw were warthogs snuffling around in the dirt, darting around and generally being so engaging and characterful.
I love these on my Correspondence cards that I use for notes in respect to family missives, eg thanks for looking after our plants whilst we were away, walking the dogs etc. As we are a family of 4 that also come into it plus the landscape orientation on a correspondence note card with the casper font.
Lucy: Customer Care
Animals is my FAVOURITE illustration. There’s something almost nostalgic about it for me as it reminds me of the Brambly Hedge and Beatrix Potter books i’d read as a child. To anyone that may receive a letter, invitation or thank you card from me in the future; expect this illustration as I will be using it on everything!
Horse Shoes – This illustration is my favourite as it shows the love I have had for horses for many years and as I own a horse I seem to have developed a collection of them over the years! The classic design means it would look perfect on any form of stationery from writing paper to a wedding card and of course nothing is luckier than a horse shoe is it?!
Fishing Boats is my favourite illustration. We showcase a number of different artists and Matt’s designs are all lovely. I particularly like the fishing boats as I love being near the sea; so all my holidays tend to be around the coast. I think Matt has perfectly captured the personality of these boats and I can imagine them bobbing up and down in the harbour, waiting to go out to sea to fish.
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