Artwork and Design Guidelines

  • Do you design Monograms, Logos and branding?

    Our design studio are able to create exacting layouts, but we don not provide a full design service for monograms, logo creation or a branding service. These are particular design aspects that we are not set up for, however there are several companies that can create this for you.

    With our premium quality products and design we can provide beautiful stationery for you through our 'upload your own' facility. You can submit monograms, motifs, crests and logo designs through this service, in fact any design of your choosing.

    We have 70+ products available with this service  Click here to view them 

  • Suggested replies to a formal invitation

    Guests always like to show their appreciation when they have been invited to a party and will often bring along a little thank you gift. However, if you would prefer not to receive a gift or present, and to save any unwanted embarrassment on the part of your guests (which is always the aim of any host!) we have provided you with some excellent examples below:

    'No presents please: cash donations on the night for (insert name of host's chosen charity) will be most gratefully received'

    'No presents, just your presence please!'

  • Suggested text if you would like to forgo a gift or present on your invitations (under constuction)

    Guests always like to show their appreciation when they have been invited to a party and will often bring along a little thank you gift. However, if you would prefer not to receive a gift or present, and to save any unwanted embarrassment on the part of your guests (which is always the aim of any host!) we have provided you with some excellent examples below:

    'No presents please: cash donations on the night for (insert name of host's chosen charity) will be most gratefully received'

    'No presents, just your presence please!'

  • Can I change the location of the illustration?

    Our layout's display the illustration in the top center on all products (excluding rectangular tags). This is a design feature and ideal to enable the formatting for our customers. 

    Should you wish the illustration to display in another orientation our design studio team will need to do this and we charge a £15 fee to re type set. This includes the collaboration of eproofs to sign off. 

  • First (1st) Wedding Anniversary Gift - Paper

    So it’s coming up to your first wedding anniversary, such an exciting time and an excuse to provide a thoughtful and cherished gift at a time no doubt you will be reminiscing about that day a year ago.

    Click here to visit our blog for an inspirational 1st Wedding anniversary gift


  • Psychology of Colour – Colours speak a thousand words

    The Psychology of Colour is an extremely important subconscious factor in the delivery of a message.
    Without realisation, the colour can begin the tone of the message and convey an emotion that is then further emphasised and reiterated by what is written.

    Here are the colours in our palette and what adjectives best suit:

    BRIGHT PINK: Exciting, theatrical, playful, hot, attention-getting, high energy, sensual, wild, tropical, festive, vibrant, and flirtatious.

    SCARLET: Energetic, bold, life and love, passion, warmth, courage, enthusiasm and confidence.

    BURGUNDY: Rich, indulgent, elegant, refined, expensive, mature, sumptuous, cultivated and robust.

    APRICOT: enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

    BRIGHT GREEN: Fresh, grass, Irish, lively, spring, renewal, lush, jewel-like, up-scale, health and reassurance.

    DARK GREEN: Trustworthy, refreshing, cool, restful, stately, forest, hushed, woodsy, traditional, reliable, money and prosperity.

    TEAL: Serene, cool, tasteful, sophisticated, confident, contemporary, quiet and tranquil.

    BRIGHT BLUE: Electric, energy, brisk, vibrant, flags, stirring, impressive, aquatic, high spirits, exhilarating.

    DEEP BLUE: Credible, conservative, classic, strong, reliable, traditional, nautical, confident, and professional.

    PURPLE: Associated with wisdom, dignity, independence, creativity, mystery, and magic.

    CHARCOAL GREY: Steadfast, responsible, accountable, conscientious, resolute, professional, classic and sophisticated.

    BLACK: Powerful, elegant, sophisticated, classic, strong, expensive, prestigious, and stylish.

    Click here to read the full articul on our blog The Art of Statonery

  • How to convey the dress code, RVSP and end time on your party invitations

    We have started to catalogue some excellent examples of dress codes to help and inspire you, so you can set the right tone at your event; be it formal, informal or even fancy dress, for your special occasion.

    It is always essential for the host to make sure that their guests feel welcomed and comfortable, so advice on what to wear will always be appreciated. With the ability to create your very own Personalised Party Invitations, you have the freedom to tailor your dress code and your dress code wording, as you see fit.


    Black Tie - This is self explanatory for the gents and usually means full evening or knee length gowns for ladies

    White Tie - this is often misinterpreted as a white dinner jacket for men, but this is incorrect. It means that men should wear a white tie with a black tails suit and ladies should wear full evening gowns. This is probably one of the most formal dress codes.

    Jacket and Tie/ Cocktail - Meaning a suit for gents and knee length dresses or evening gowns for ladies; normally written on invitations for evening events.

    Fashionably Formal – popular with hip bars and restaurants in Europe and the UK

    Jacket & Tie for Boys, Smart for Girls! - Similar to Jacket and Tie/ Cocktail but appropriate for day events

    Dress to Feel Fabulous – Used for smart / formal parties

    Just be you – for a more relaxed get-together

    Summer Garden Luncheon, going onto chilly early evening! – For a Summer Party

    Black Tie with a touch of Wonderland - great for a 21st Birthday Party

    For a 21st Birthday Garden Party – Summer Chic

    For a 50th Birthday On The Golf Course – Smart casual, coloured trousers preferred

    For a Ball – Dictators, Royals, Tyrants and Totty

    Children’s party invitation – Piglets

    Children’s party invitation – Forest & Elf ears


    End time: Alpine winter themed party – 'Carriages and luges at 7.30pm'


    RSVP Gifts and Themes:

    No gifts please. Instead bring a homemade cake or dessert for the great British Bake off – prizes awarded.


    Hen Party:

    Passports required, #PackYourPartyPants, travel insurance advised & rehydration sachets recommended!

    For many more inspirational ideas please click here for full version of this articul on our  Art of Stationery blog

  • Change of address card etiquette and wording

    From March 2012 we became No1 on Google for Change of Address Cards so as such, we’re almost experts in how, where and when Personalised Moving Cards are being used.

    Here are some of the trends we are witnessing:

    Whether your new home is an escape to the country or city loft living, your change of address cards need to carry the same vitally important bits of information:
    – Your name, and of course, those who reside with you (often includes pets names!)
    – Your house name or number
    – Your full and accurate new address (please check your new postcode!)
    – Your new landline telephone number (sometimes not included nowadays, see below)

    Should I include our telephone number on your change of address?

    Previously it was important that your change of address card includes your new telephone number as well as your new address. Since 2015 we have noted that many moving announcements include people’s mobile/ cell phone numbers but not their new home number… the reasons we have gleamed are that they always have their mobile, so it’s more convenient. On the flip side ‘they can turn there mobiles off’! and also an increasing number of people are choosing not to have a landline phone.

    If you are including your new home telephone number, (still over 70% of orders do), in the course of helping customers with their change of address card details, we have learnt a fair bit about BT (British Telecom) and the advance distribution of new residential telephone numbers…

    BT do provide a number for new home owners before they move, yet in the small print they state that until you have rung the number once you have taken possession, they cannot guarantee the telephone number you have been allocated! The wording on their confirmation states: ‘If you’re getting a new phone number, it might change. We’ll confirm it when your service starts.’ – Far from helpful, we’re sure you’ll agree!
    In view of this, we suggest that if your new home telephone number is to feature on your Change of Address cards, Notelets or Address Labels that you ensure that your service has started.

    Should mobile numbers and email addresses be included?

    Half of the Change of Address Cards we print do not display mobile telephone numbers and email addresses, as these will not change. Yet it is entirely up to you if you want to print these details on your cards in order to confirm the latest, up to date contact details to your family, friends and colleagues. Adding these details to your change of address cards is also an excellent way to ensure people can keep in touch during the tenuous period of moving between the two homes, especially if your landline might not be working straightaway.

    Don’t forget to add your website to your details if you run a home business, or plan to receive paying guests at your new address in the future. 

    For more blogs and info on moving home inspiration click here for our blog The Art of Stationery

  • The Art Of The Written Word

    Etiquette is all about how you say something, and how your message is conveyed. Written etiquette is just as important, demonstrating your nuance with the written word in your correspondence.

    We believe that written etiquette and the art of written communication ‘speaks’ volumes about you, your identity and your values. We have listed a few things you might consider when designing and writing your own personalised stationery:

    Why are you writing? 
    To give thanks, to offer congratulations or express a heartfelt sentiment? For some kinds of correspondence, only real stationery will do! The very best bespoke stationers understand this and provide you with an extensive choice of font and colour for your personalised correspondence cards and writing paper. Most will offer a choice of personal initials or name and address; yet at HoneyTree we also provide an extensive collection of original and exclusive illustrations to choose from, with additional little touches as such as gilt edging on our correspondence cards.

    What’s your style?
    Are you a traditionalist who enjoys nothing more than taking fountain pen to paper? Or a romantic, who loves that the journey your missive takes on its way to the recipient exemplifies the sentiment? Or do your communications have a more practical purpose, to ensure you reinforce your personal brand and stand out from the crowd?

    How will the illustration, colour and font you choose complement your communication style? 
    We believe that beautiful personalised stationery is not an anachronism in an electronic world, but an authentic statement which can set you apart. There is no tension between convenience and luxury or convenience and thoughtful; with HoneyTree your message to the world can be all three.

  • Wedding Invitations – setting the scene with your invitation

    Designing Wedding Invitations is an Important Part of the Big Day

    When it comes to planning a wedding, every element can display your own individuality, setting the tone of your wedding and supporting the theme of your day.

    This starts three to four months before the big day itself, by sending out invitations to your guests including those friends and family living in far flung places who probably won’t be able to attend but would so appreciate the gesture. But before the delivery of the invitations comes the fun of the design – and this is where you add a touch of your personality, style and taste.

    When considering the design of wedding invitations, it is worth collecting a Pinterest board (or similar) with Wedding invitations that you like with the look and feel that conveys your style. Your wedding invitation is not just a way of ensuring your guests have the date in their diary it’s also sets the theme for the day.  With careful consideration of the wording, design and font of the invitation, you will be letting people know what to expect and setting the scene for your wedding day.

    Illustrations and Invite Designs

    It goes without saying that a wedding invitation is much more than just the wording it contains. The design of an invitation speaks volumes about the couple and the day.  Stylish, luxury and bespoke handcrafted wedding invitations clearly say a lot more than a round-robin email that might get lost in the ether, filtered into the spam folder or lost and forgotten altogether.

    A high-quality bespoke invitation with hand-drawn illustrations will be a delight for your guests to receive, where after it will be displayed on a mantle piece, pinned to a notice board, stuck to a fridge door or slipped in between the leaves of a diary, so it needs to stand out and be a constant reminder of the lovely day they are going to share.

    At HoneyTree our talented artists have created a range of stylish and delightful illustrations to help you design the perfect wedding invitation that will cause lots of excitement amongst recipients.

    So whether you fancy an illustration with a festive theme, summer vibes, or something related to your venue we’ve got something to suit you. If you so choose, you can even further personalise your invites by using your own motif, photograph or custom design through our bespoke studio.

    Personalisation & Finishing Touches

    When having bespoke wedding invitations commissioned and designed, it is important to remember the finishing touches.

    Think of your bespoke invitations as a little present to your guests. We offer the option to finish off your invitations with elegance and luxury – from the simplicity of matching envelopes with your motif printed on them, to the addition of stylish ribbons.

    Your invitations have the option of silver or gold gilt edging on our some of our products, or we even offer the option of a large folded card, so your invite sits perfectly on the recipient’s mantelpiece.

    All our design and format options allow you to add a touch of your own individuality to the invitations you are sending out. Remember that every little element counts towards the overall picture.

    Font, Layouts & Colours for Perfectly Personalised Invitations

    When it comes to printing, we all have our own preference for font and colours. If you’re designing your own wedding invitations then this is something you might have already considered. If you have an illustration design in mind, then you will probably be able to find a font that complements or contrasts the design to your own personal taste and style.

    With a little thought you could even use the font colour to set the mood. For example, in some cultures red represents good luck, and in others it means love. Purple is often seen as a royal colour, and grey is a softer, timeless option to black. For a classic look, black text in palace script on a white board is always stunning.

    Click here to read our many blogs on inspirational wedding planning 

    Click to visit our Wedding Invitation Boutique

  • Wedding Invitations – what to include

    Congratulations on your engagement, now you can enjoy creating a stunning Wedding Invitation to set the scene. Below are various examples that we hope will help.

    If you require any further assistance please do contact our in house wedding team of stationery lovers.

    Wedding Invite Wording

    The wording of your wedding invitation conveys the style and manner of your wedding day right from the beginning. There are a few standard essentials to every invite:

    – Names and titles of the bride and groom
    – Location of the marriage venue
    – Location of the reception
    – Date and time of both of the above (or just the wedding itself)
    – RSVP address 

    Following on from the essentials, there is other wording you can add to your invite to highlight the style and theme of the day.

    With the design and wording of our elegant invitations, we allow you to easily put across the individual style of your big day.

    Use of traditional wording, such as the bride’s parents ‘requesting the pleasure’ of the guests’ company at the marriage, will let your guests know that your wedding has a traditional feel. If no reference is made to dress code on a formal invitation, then morning attire should be worn. Black tie or suits should be specifically mentioned. Further formality can easily be reinforced with suggestions of ‘carriages at midnight’, which refers to the time events will draw to a close.

    To RSVP or not to RSVP?

    Adding an RSVP address is an excellent way of tracking who will be attending your ceremony and this helps you with planning, seating, catering, orders of ceremony and every other element of the day itself. With RSVP we also suggest, for all the reasons above, that a cut off date is clearly displayed.

    Should I include an email address and contact number for an easy RSVP?
    From those guests who are less inclined to use traditional mail this is a good option. Ensure you are happy to collate attendee’s via email before giving guests this option.

    Telephone numbers, especially mobiles, can be rather problematic as one could receive the call at a time that is difficult to note the acceptance or declining of an invitation; making it difficult to collate the replies. Mobiles can also prompt people to sms text, which is not the ideal place to look when collating all of the various replies.

     Invitation to the Reception only

    In some cases it is possible (and necessary) to invite guests to the reception only, and if so, a note can be placed in the envelope with the invitation, giving the reason. For example: ‘Owing to the small size of [the Church/ ceremony venue], it is possible to invite only a small number of guests to the ceremony. We hope you will understand, and forgive this invitation being for the reception only.’

    Alternatively, reception-only invitations can be designed, and rather conveniently, can also be adapted for guests coming to the evening entertainment only. Suggested wording: ‘Mr and Mrs Smith request the pleasure of your company at the reception following the marriage of…’ and then the relevant date, time and venue can be given. 

    Further on the day information:

    It is also advisable to include with the invitation any further information separately to the Invitation. Additions, such as a map, local accommodation, venue, transport arrangements, a menu and request for food choices (if applicable) are important for the planning of your big day and will keep the pressure off by being organised. Information cards, booklets, folders and maps are an excellent addition to your wedding invitations and helps deliver essential information you might not be able to fit on the invite itself.

    At this stage of planning your wedding invitations, you might even like to include an indication of where people can find your wedding gift list.

    Click to visit our Wedding Invitation Boutique

  • Wedding Invite Etiquette

    This guide is designed to help you word your invitation correctly. You may find that you do not wish to be completely traditional, but we believe that if you have all the information at your fingertips, you can word your invitations in the way that you want…after all, it is your wedding! 

    Names of Guests

    We recommend that the names of your guests be hand-written for that personal touch, either on the dedicated line provided or in the top left-hand corner of your invitation (depending on the design you have chosen.)

    Guest Names

    Prefixes such as ‘The Right Honourable’ or ‘The Honourable’, and suffixes (or ‘letters’) after the name denoting a decoration or qualification such as MBE or MA Cantab. should not be given. However, all titles should. For example, Lord and Lady [BLANK], Dr [BLANK]

    Names of Host and Couple

    As with guest names, hosts’ names should be written with titles but without prefixes or suffixes.

    Traditionally the bride’s middle name may be included, and all of the groom’s forenames…. but we think that the bride should be able to include all her names if she wishes! (If the groom is in the armed forces, it is again traditional to note his regiment in brackets on the line below, and towards the right-hand side.)

    Replying to Wedding Invitations

    Traditionally replies are handwritten, and follow the phrasing of the invitation by thanking the invitee and then reiterating the event description, date, time and venue. Some of your guests may wish to respond in this way. However, we encourage the inclusion of our specially designed RSVP cards, which make it easy for your guests to respond, and allow you to maintain the theme of your beautiful wedding stationery, especially if you want to keep replies as keepsakes!

    Click here for further wedding inspiration from our blog The Art of Stationery

    Click to visit our Wedding Invitation Boutique


    Our Design Studio team are here to provide bespoke layouts for those who wish for 'something different' to the options on our website.

    Price and T&Cs - £30.00 for the first hour of design; which includes phone consultations, e-proofs and collaboration. This is to be settled prior to the design work, after the preliminary discussion. Any further time is charged at £15.00 per half an hour and confirmed prior to continuation of your project.
    All design fees are non refundable.

    The design teams' time and expertise is included in the price of Products where we receive the information from the customer and provide the design to your specification (Order of Services, Seating Plan, Table Numbers and Name Place Cards).

  • Five important things to consider when designing corporate invitations

    Follow these five steps to ensure an impactful first impression with your corporate invitation

    With any invitation to a corporate event, its aim is twofold: to provide essential information, like details of the event, date, time, venue and RSVP deadline, but more importantly, it should set the scene, build anticipation and make the recipient want to accept straight away!

    Taking the time and making the effort to send a personalised invitation through the mail shows consideration; that you value your guests and their attendance at your event.  A mass email is all well and good, but it misses the intimacy, the personal, and the sense of exclusivity. And every recipient of such a communication knows that it has only taken you seconds, and the use of a rather nifty IT programme, to send out hundreds, maybe even thousands, to your mailing list.  Therefore sending a physical invitation will actually make you, and your business, stand out for being personal. It shows that you care.

    Step 1. The design of your invitation is very important – particularly if you want it to be noticed, remembered and acted upon. The use of original wording, a striking font colour or an exclusive illustration may help you to do this. It will also conspire to set the scene and tone for your event and give an important indication to prospective guests as to what to expect via the event title, dress code and timings.

    Step 2. In terms of when to send out your invitation, we suggest you work back from the date of your event and allow yourself at least a month for RSVPs to come in; maybe even 6-8 weeks dependent on the time of year and the diaries of your guests. If you’re inviting lots of VIPs with very busy schedules, you may want to send out even earlier, or even think about sending a Save the Date Card up to a year in advance!

    Step 3. An elegant invitation has class and gravitas and just cries out to be displayed. Whereas an email or text invite can easily be forgotten or deleted in an instant, a beautiful, gilt-edged invitation will find itself being proudly pinned to an office notice board or flaunted on a desk. It serves as a physical reminder and is therefore more likely to be responded to in the affirmative. It will also suggest that the event itself is important and absolutely worth attending. To encourage guests to get back to you in good time, why not consider enclosing an RSVP card? This will indicate your efficiency and show that you are doing everything to make their lives easier.

    Step 4.  When you’re designing your bespoke invitation, ask our team about all of the various options available – like the inclusion of an addressee line to handwrite the name of the guest on the invitation to  make yours unique.   Yes, it may take more time and effort, but we’re sure your guest list will reap the rewards when you see how many people accept this personalised request. 

    Step 5. Outsource the distribution for impactful convenience. After signing off on the design aspects, including your logo / branding, plus any other logos if it is a multiple charity event, then ­­comes the sending.

    Click for further infomation and our gallery of Corporate Inviations

  • What to consider to create impact with your corporate Christmas cards

    It's the traditional time of year when we thank our customers, colleagues and associates, and it makes sense to combine this with a festive greeting.

    But how do you make your Christmas greeting stand out from the others and show that you’re a great company that cares? Here are our top tips for designing a corporate Christmas card.

    Top Tips When Designing a Corporate Christmas card

    1. This may seem obvious, but actually make sure you send your corporate Christmas cards. In this age of digital communications, it’s all too easy to ping a Christmas e-shot to thousands at the press of a button, but we all know – as do our customers – that this takes all of 5 seconds.

    2. A physical card is more likely to be opened and spend time lying around on a desk or be displayed, whereas an email greeting runs the risk of being instantly deleted (or might even go straight to spam.) You will stay in your customer’s mind’s eye for longer this way.

    3. Choose an appropriate design that encapsulates your company, brand, service or ethos. We provide a Commission a unique illustration from your design brief or we can make your logo have a festive aspect, that none of your competitors will have.

    4. Even though you may have chosen to include a typed message for your corporate Christmas cards, leave some space for a handwritten message. This way you can add a sentence of thoughtful personalisation, which really shows you have taken the time and ‘know’ the person that you’re writing to.

    5. Keep it professional by adding your logo and your contact details inside on the left or on the back. We suggest this should be fairly clear but we don’t recommend providing company registration  & VAT number etc. as this is not an invoice or business card!

    6. Outsource the distribution for impactful convenience. After signing off on the design aspects, including your logo / branding, plus any other logos if you support multiple charities, then comes the sending.

    For further information and our range of impactful and stylish cards, visit Corporate Christmas Cards 

    Alternatively, contact our design studio or call to discuss your requirements on 01749 899 333.  

  • Diacritic Accents - Do you print accents and characters for languages such as French, Swedish, and Spanish?

    We believe we cater for nearly all languages with our fonts, however not all options are universally available.

    If you have any doubt as to the rendering of your order please email us at as soon as you submit your order, quoting your order number, and we will 'hold' your order. Our bespoke team can normally assist with an alternative yet similar font, so do let us know if you would like us to provide this service.

  • Colour considerations with HoneyTree


    Did you know: the colour of card, artworks and motifs can vary on differing screens.

    The ideal resolution to view our artwork and products is 1024x768. There are various screen calibrations that can result in variations in colour. As we print everything to order, slight variations in paper and print colour may occur. We reserve the right to change paper or ink at any time without notice. However, our prices will remain commensurate with the quality and weight of the paper we use, and the highest HoneyTree Publishing Ltd standards will be maintained.


    All HoneyTree illustrations are artworks and as such are not dictated to by a pantone colour to match a font. The hand drawn nature is a core value at HoneyTree and therefore we exact do-not recommend looking to try to match a predominantly blue illustration with a blue font - the look and feel can still look beautiful but they can never be an exact match. For this reason often orders will stear clear of pink with pink and make the font colour grey for example. 

  • Grammatical Conventions

    There are many differing grammatical conventions, and also many things that are not grammatically correct, but which are acceptable in modern English parlance to many.

    We cannot make a judgement call on behalf of customers because the idea of what is "acceptable" varies so widely.

    We take no responsibility for the choices customers make, nor are we obligated to contact a customer to 'double check' their information. Again, please enter the information carefully and check with an outside source if you have any questions on grammar, spelling, punctuation, etc.